Brands: What's in a name?

As one of the smallest, but most powerful pieces of messaging real estate, a brand name is a valuable strategic investment.

Brands: What's in a name?

Nikolas Contis Siegel+Gale

The brand name is the most ubiquitous and visible element in a brand strategy, so it is important to get it right. Nikolas Contis of Siegel+Gale San Francisco outlines some best practice in brand naming.

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