Braun: Designed for what matters

Braun, a consumer products company, reframed the brand's essence globally to a suit a modern audience that favoured simplicity.

Campaign details

Brand: Braun Client: P&G


To revive a brand as historic as Braun is a privilege. But the richness and strength of history also creates a dangerous amount of options. The choices and options enabled by it are immense.

The key to getting it right was, as ever, to start with the discipline of consumer understanding.

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