Brewery Morava: Two beers, one city

Brewery Morava, a microbrewery, increased awareness and consumption of its beer in the Czech Republic by making a reality TV contest show that got locals to compete in making the brewery's beer.

Campaign details

Advertiser: Brewery Morava Brand: Brewery Morava Agency: Leemon Concept, s. r. o. Country: Czech Republic


The microbrewery Morava was struggling with its identity. Although it had been brewing beer for 6 years, it was unable to raise the awareness of the locals. According to a public opinion poll, only 12% of the inhabitants of Frýdek-Místek were familia

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