Bridgestone: Your Passion in Motion

Ewa Schreiber, Martyna Lodzinska, Marcin Świejkowki, Rafał Broniarek

In Poland, tyre manufacturer Bridgestone launched a 10-month content strategy when a budget cut forced a rethink in how to defend its market share.

Campaign details

Brand: Bridgestone Brand owner: Bridgestone Agency: Ringier Axel Springer Polska Market: Poland Industries: Tyres, fuel, accessories, services Media channels:Content marketing, Mobile & apps, Online video, Print - general, unspecified, Soci Up to 500k

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