British Airways Executive Club : Mosaic

This UK DM campaign for British Airways targeted the airline's top 500 customers with a personalised book under the proposition 'Every detail matters', to raise awareness of its new first-class cabin.

British Airways Executive Club : Mosaic

OgilvyOne UK

The team

Charlie Wilson, Emma de la Fosse, Tooky De Vall, Peter Mabbott, Tom Mann, Andrew Boggs, John Thompson.

How did the campaign make a difference?

After five years redesigning its First Class produ

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