British Army: Junior Entry Review for the UK Army

The British Army, a land warfare force, developed a research programme that supported a detailed understanding of its UK audience and robust quantitative data to enable evidence-based decision making.

Synopsis

Background

The UK Army is one of the government's largest employers and one of the country's largest providers of apprenticeships.

In support of the Army's review of its entry policy, BMG Research examined the perceptions and impact of the curr

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