BT: Democratising pricing insight

BT, a telecommunications brand, partnered with DecTech to create a single point of view on pricing, thereby democratising pricing insights across every level of the organisation.


Companies are decision-making factories. Every day, they make thousands of choices extending from a myriad of small ones to a handful of larger bets. To make better decisions, they need accurate insights, disseminated to the right people. But how doe

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