Buavita: 'Real time' shield

Buavita, a juice brand in Indonesia, used a mobile game to promote the health benefits of its juices with its target audience.

Campaign details

Brand: Buavita Lead Agency: Mindshare Region: APAC



Buavita is a local juice brand with a history of more than 35 years. Over the years, new players (mostly orange juice) with bigger budgets have come in claiming to have

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