bubly: Giphy launch partnership

Ricky Weina, Maria Zavala, Andrew La Fond

New sparkling water brand bubly used GIFs to bring to life its brand personality and grow awareness and purchase intent in the US.

Campaign details

Brand: bubly Brand owner: PepsiCo Lead agency: R/GA, Giphy Contributing agencies: Golin Country: North America Industries: Bottled waters Media channels: Content marketing, Product placement, Search marketing, Social media Budget: No budget

Executive

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