Build brands with meaning
Jens GrefenInterbrand
A new brand idea and tagline, together with a refreshed logo, have brought clear meaning and positioning to Munich Airport – reflecting the joy of travel, authentic connections and meaningful moments.
Brand design for business growth
This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.
You've heard it all before: a brand is more than just the logo. It is more than its colour, its typeface, its layout system, or the look and feel of the visual identity....