Bupa: Check Your Tackle

Bupa, a healthcare company, launched a video and display ad campaign featuring famous rugby star and cancer survivor Matthew Rees during the Rugby World Cup to educate British men on the dangers and symptoms of testicular cancer.

Objectives & budget

Total budget: £14,700 (fee and expenses)

Expenses:Charity donation on behalf of talent (£2,500), filming and post production (£3,700), Travel (£500), research (£1,100), design (£700), additional photography (£300), extras for fil

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