Burger King: Burger King’s Content Kitchen

Vanessa Tan, Mark Haycock, Adrian Adshade

QSR brand Burger King used a data-driven content strategy to stay ahead of its rivals and re-engage customers in Singapore.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Agency: Mullenlowe Group Singapore Market: Singapore Industries: Restaurants & takeaways Media channels: Sales promotion, Social media Budget: Up to 500k

Executive summary

Hamberder

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