Burger King: Burger King’s Content Kitchen

QSR brand Burger King used a data-driven content strategy to stay ahead of its rivals and re-engage customers in Singapore.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Agency: Mullenlowe Group Singapore Market: Singapore Industries: Restaurants & takeaways Media channels: Sales promotion, Social media Budget: Up to 500k

Executive summary

Hamberder

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands