Burger King: Twitter Bait

Quick-Service Restaurant chain Burger King created an online campaign based on 'creeping' on social media influencers' pages to launch a new dessert product to young millennials in the US.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Agency: MullenLowe US Market: United States Industries: Restaurants & takeaways Media channels: Social media, Word of mouth, influencers Budget: No budget

Executive summary

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