Busan Metropolitan Police Agency: Stop Downloadkill

Busan Metropolitan Police Agency, a police department in South Korea, created fake voyeur videos that used scare tactics to decrease circulation of such videos across the country.

Campaign details

Advertiser: Busan Metropolitan Police Agency Brand: Busan Metropolitan Police Agency Agency: Cheil Worldwide Seoul Country: South Korea

Objectives

In South Korea, hidden camera sex crimes have increased by more than 500% in the last 8 years .*

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands