Business Pages

Campaign for Business Pages, a business-to-business phone directory. Objective: to get a boring product noticed by creating some emotional links.
Agency: Abbott Mead Vickers BBDO Authors: Clare Roberts and Lucy Edge

Business Pages

Meeting the needs of the modern cave person

Identifying the role for advertising

Business Pages is a work thing, not a play thing. A business-to-business phone directory. You use it to find what you need, or want, at work. Yawning yet? Exactly. Business Pages isn't a blockbusting page-turner.


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