bwin: How we went long and bet on brand for the 2018 World Cup

Bwin, an online betting brand, boosted revenue and profit in Europe by going big with an emotion-driven brand-building campaign for the 2018 FIFA World Cup.

Campaign details

Brand: bwin Advertiser: GVC Entrant: BBH Principal author(s): Dean Matthewson and Mara Dettmann, BBH

Executive Summary

In the tactical and activation-focused world of sports betting comms, bwin boosted revenue and profit by going big with an emotion-driven brand-building campaign for the 2018 FIFA World Cup.