Cadbury: Twirl Orange Presale

Mondelez, a confectionary brand, generated hype for its re-release of its Twirl Orange chocolate bar.

Campaign details

Agency: VCCP Client: Mondelez Campaign Name: Cadbury Twirl Orange Presale

Launching Twirl Orange as a permanent stock-keeping unit, making it famous and appealing to a younger growth audience, was a difficult enough task on its own - but made formidable by the pandemic.