Cadbury Twirl Orange: Sell, Pre-Sell

Cadbury, a confectionary brand, launched a campaign in the UK to raise awareness about the re-release of the limited-edition Twirl Orange.

Campaign details

Brand: Cadbury: Twirl Orange Agency: VCCP London

Executive Summary

How do you get 10,000 Gen-Z types to pre-order an orange flavoured Twirl singles bar in the middle of the pandemic? How do you shift conversion behaviour from impulse to planned purchase on something as spontaneous as a purchase of a chocolate bar?

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