Campbell’s: Dinner Insurance

Campbell's, a processed food and snack brand, alleviated the pressure on Thanksgiving hosts in the US with its Dinner Insurance campaign.


For decades, Campbell's has been gracing Thanksgiving tables nationwide. It's a holiday that is important to American families and critical to driving a large portion of Campbell's annual sales.

However, Thanksgiving 2020 - in the midst of a global pandemic and ongoing stay-at-home orders - was going to be a holiday like no other. Covid restrictions meant more first-time cooks, nervous about cooking a big meal, without more seasoned family a

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