Campofrío: Delicious Calm

Campofrío, a multinational food company, increased sales and brand awareness by launching a stress-free food restaurant in Spain.

Advertiser: Campofrío Brand: Campofrío Agency: McCann Erickson Madrid Country: Spain


Can a cold meat brand turn into a citizen brand, relevant to society?

So, can a sliced turkey brand change 120 years of Spanish culture and relieve Sp

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands