Campofrío: Delicious Calm

Campofrío, a multinational food company, increased sales and brand awareness by launching a stress-free food restaurant in Spain.

Advertiser: Campofrío Brand: Campofrío Agency: McCann Erickson Madrid Country: Spain

Objectives

Can a cold meat brand turn into a citizen brand, relevant to society?

So, can a sliced turkey brand change 120 years of Spanish culture and relieve Sp

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