Cannes Lions analysis provides an insight into creating successful “lo-fi” content

Research by Cannes Lions has found that “lo-fi” content, which does not rely on traditional high-end production values, can have various benefits for marketers.

As marketers navigate the COVID-19 pandemic, they have been forced to deliver content at greater speed, lower cost, and without the usual luxurious production values.

Susie Walker, head of awards at Cannes Lions (a sister company of WARC), argued this

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