Ab Inbev/Guarana Antarctica: She Can

Guaraná Antarctica, a soft drink brand, sponsored the Brazilian Women's Football Championship and raised money for women's football academies in Brazil.

Campaign details

Brand: AB Inbev/Guaraná Antarctica Agency: SOKO São Paulo Country: Brazil

Why is This Work Relevant for Creative Strategy?

By making 35 million of our soda cans available as a media channel for any brand willing to sponsor Women's Soccer, in fact, we have given new strategic and creative meaning to our product and have arrived at a place that other players have never rea

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands