ABAAD Resource Centre for Gender Equality: #ShameOnWho

ABAAD, a resource centre for gender equality, encouraged women in Lebanon to speak out and report their sexual assault cases by conducting a social experiment and immersive play to break taboos and highlight the shame they endure.

Campaign details

Brand: ABAAD Resource Centre for Gender Equality Agency: Leo Burnett Beirut Country: Lebanon


In Lebanon, society often accuses and blames female rape victims, stigmatizing and shaming them for provoking the rape or sexual assault 1.

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