AbInbev: Contract For Change

Anheuser-Busch, a brewing company, assisted farmers in the USA to go organic with its long-term initiative Contract for Change.

Campaign Details

Brand: AB InBev/Michelob Ultra Agency: FCB Chicago Country: United States

Why is This Work Relevant for Creative Strategy?

When Anheuser-Busch created Michelob ULTRA Pure Gold, America's first mass organic beer, we hoped to change our category. After two years of explosive growth, we realized that we could and should do much more than provide drinkers with a better bottl

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