Adidas: Rip, Unleash

adidas, a shoes, clothing and accessories brand, promoted its Z.N.E. hoodie in China by launching a social challenge on TikTok.

Campaign details

Brand: Adidas ChinaAgency: TBWA/Shanghai Country: China


Z.N.E. is an off-court hoodie built for elite athletes with a "Born Ready" attitude. But in China, where the development of sport is still in relative infancy, the elite "Born Ready" attitude would be too hardcore and professional to be relevant to t

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