Apple: #MAKEITMINI

Apple, a technology company, launched the #makeitmini challenge in the US to advertise the first-ever mini iPhone.

Campaign details

Brand: Apple Agency: TBWA\Media Arts Lab Country: United States

Why is this work relevant for Creative Strategy?

You only get one chance to launch the first-ever mini iPhone. In 2020, we needed to get people excited for not just the new phone, but the idea of mini. So we decided to write a mini launch brief: launch just iPhone 12 mini only on TikTok and only to

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands