B92 Fund: One photo a day in the worst year of my life

This case study describes how domestic violence in Serbia was brought out of the shadows and into the public eye by the B92 Fund.

B92 Fund: One photo a day in the worst year of my life

Saatchi & Saatchi Belgrade

What were the objectives for the creative work?

Domestic violence is a problem which is not talked about in Serbia. We keep quiet about this problem in our culture. However, domestic violence has seen a steady and worrying rise, in 2012 every third woman was the victim of some form of violence and (Figure 1)

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