Babe Wine & Bumble: Quarantine breakup movers

BABE wine, a wine in a can brand, launched its campaign on social media in the US, with the objective to act on insights from life in quarantine to increase brand affinity and awareness.

Campaign details

Brand: Babe Wine/Bumble Idea: Draftline Country: United States

Why is this work relevant for Creative Strategy?

BABE's goals for 2020 were to drive brand love with core consumers, drive brand awareness with new audiences, and through all of this, drive more sales of BABE canned wine. BABE's brand promise is to make people feel seen, relevant, and energized. Bu

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