Baco Exu do Blues: Bluesman

Baco Exu do Blues, a Brazilian music artist, promoted his new album in Brazil by launching a short music video and social campaign that focused on the unconscious racism in the country.

Campaign details

Brand: Baco Exu Do Blues Agency: AKQA Country: Brazil

Objectives

The upcoming artist Baco Exu do Blues asked our help to launch his second album, "Bluesman".

Blues music was the first rhythm to enrich black people in a white segregated environment and was therefore the choice of the theme for the EP, where the artist uses the rhythm to cry out against everything that represents racism in a society still e