Bogotá Museum of Modern Art (MAMBO): Museum for rent

The Museum of Modern Art Bogotá (MAMBO), a museum, increased revenues and number of visits through a stunt that saw it being put up for rent in Colombia.

Campaign details

Brand: MAMBO (Bogotá Museum of Modern Art) Agency: DDB Colombia Country: Colombia

Objectives

To raise USD $75,000 during the month of February 2018 between donations and memberships, with the goal of covering the museum's USD $43,000 monthly expenses and, additionally, obtaining new revenue that would allow for some pending refurbishing at t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands