Canadian Tire Retail: Ice Truck

This case study describes how Canadian Tire influenced consumer behaviour around battery purchase, from being a grudge buy to an essential asset.

Canadian Tire Retail: Ice Truck

TAXI Canada

What were the objectives for the creative work?

Communications Objective – Drive new consumer behavior by making Canadians care about their battery

The products and services needed to prep your car for a Canadian winter are well established. Winter tires, winter washer fluid, wiper blades and an engine check. Because brands don't talk about much else, the average consumer doesn't think about muc