Cheetos: Can't Touch This

Cheetos, a brand of corn puff snack, disrupted the popcorn category and drove household penetration with its new product Cheetos Popcorn.

Campaign Details

Brand: Cheetos Agency: Goodby Silverstein & Partners Country: US

Why is This Work Relevant for Creative Strategy?

For years Cheetos had spent its marketing efforts portraying itself as the "family fun" brand and downplaying the most distinctive, and divisive, aspect of the product: the orange, messy, indulgent dust.

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