Chevrolet: The electric helper

Chevrolet, an automobile brand, launched its campaign Electric Helper in Mexico during a fuel shortage in Mexico City to keep consumers informed about the situation in real time.

Campaign details

Brand: ChevroletAgency: Commonwealth/McCann Country: Mexico

Objectives

Since 2017 the auto industry in Mexico has been steadily declining. Chevrolet is a top 3 brand and faces the challenge of maintaining its position.

2018 was harsh on the industry with a drop of 7% on sales YoY, and we expected the same downward trend in 2019. For automakers, a drop of even 1pp can represent a loss in millions, especially for the big players.

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