Coca-Cola: The gift bottle

This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.

Coca-Cola: The gift bottle

Ogilvy & Mather Bogotá

Objectives

Coca-Cola is one of the most iconic brands and has a long history of highly emotional Christmas campaigns since the 1930s that have created a strong association for the brand with the festive season. These campaigns traditionally promoted values like