Coors Light: Iceman to canton

Coors Light, a beer brand, launched a campaign in the US to put pressure on the National Football League(NFL) into giving Tom Flores sport's highest honor in the Hall of Fame.

Campaign details

Brand: Coors Light Agency: Alma Country: United States

Why is this work relevant for Creative Strategy?

When you want to match your competitors' presence in America's biggest sport, but only have a local activation to compete against their national sponsorship, what do you do?

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