FCB Health Network: The trial for #clinicalequality

FCB Health Network, a network of advertising agencies, launched a campaign, #ClinicalEquality, with the aim to achieve racial equality in clinical trials.

Campaign details

Brand: FCB Health Network Agency: FCB Health Country: United States

Why is this work relevant for Creative Strategy?

While the initiative for the campaign was huge, the budget was small. With precisely $4,000 we had to be smart and strategic in our decisions for promotional placement and public relations. The team reached out to key donors who we knew were also int

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