Campaign details
Advertiser: Free DemocratsBrand: Free DemocratsAgency: Heimat BerlinCountry: Germany
Objectives
Return to the Bundestag
For the Free Democrats, the overarching objective was to get back to the German Parliament on September 24th, 2017, after four years of absence.
Beat past elections in a decisive state
Improving on the 2012 election results in North Rhine-Westphalia was crucial for FDP. They needed to make at least 8.6% of the votes in the most densely populated state in Germany. In February, the party was still at only 7% (Infratest dimap, 19.2.2017) - this required a...