Fundación Summer and Canal 13: #GoodByeCiberBullying

Fundación Katy Summer, a charity dedicated to helping prevent cyberbullying, launched a campaign in Chile that used AI to create a song sung by Katy about cyberbullying after her passing.

Campaign details

Brand: Canal 13 + Fundación Katy Summer Agency: La Familia Country: Chile

Objectives

Cyberbullying has been a normalized behavior among teens, but 49% of them, between 15 and 29 have suffered in Chile and although 44% of the one how suffered it present depression symptoms there is little understanding on the relation between cyberbul

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands