Google: Know what your data knows

Google, a technology company, turned a typical March Madness sponsorship into a demonstration of Google Cloud AI technology by making game predictions on live TV in the US.

Campaign details

Brand: GoogleAgency: Eleven Country: US


We needed to increase consideration among C-level executives and IT decision makers: put Google Cloud on their shopping list alongside Microsoft and Amazon, bring awareness to Google Cloud AI as superior to the entrenched competitors, stimulate pipel

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