Hornbach Baumarkt Ag: Hornbach "Werkstück Edition 001"

Hornbach Baumarkt, a DIY store, reached a new target audience in Germany with precised media placements in relevant print and digital publications which increased its brand preference score by 16%.

Campaign details

Advertiser: Hornbach Brand: Hornbach Agency: Heimat Berlin Country: Germany

Objectives

For years, Hornbach has been the benchmark of a strong DIY superstore brand throughout Europe. One that celebrates its success with projects that don't gloss over anything: Through blood, dust, sweat, destroyed walls and collapsing buildings, it buil