Huggies: We got you, baby

Huggies, a diaper brand, launched a new creative strategy in the US to rebuild brand power, regain share leadership and reach out to all modern parents with babies.

Campaign details

Brand: Huggies Agency: Droga5 Country: United States

Why is this work relevant for Creative Strategy?

The babycare category is cluttered and dated. We needed to come up with a strategy that would pack a cultural punch, while being relevant and culturally adaptable around the world. To get there, we learned about the nuances of modern parenting across

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