John Lewis/Waitrose & Partners: The boy and the piano

John Lewis, a department store, delivered one of the brand's most successful launches with its Christmas ad based on the real-life story of Elton John in the UK.

Campaign details

Brand: John Lewis & Partners and Waitrose & PartnersAgency: adam&eveDDB Country: United Kingdom


The primary objective of John Lewis & Partners is, unusually, to ensure the happiness of its employees ('Partners'). Part of which involves an annual, profit-related bonus.

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