Lacoste: Save Our Species

Lacoste, the clothing company, raised awareness of endangered species and IUCN in the US when it replaced its iconic crocodile polo with other endangered animals.

Campaign details

Advertiser: LacosteBrand: LacosteAgency: BETCCountry: France

Objectives

The main objective of this campaign was a communication one:

1. Build Lacoste reputation as a committed and responsible brand

The fashion industry is the second most polluting industry in the world. Lacoste wanted to demonstrate that its environmental responsibility goes beyond the simple respect of CSR charters: for them, being an actor of this industry also requires to take action, and hopefully show the way to other brands.

2. Contribute to IUCN awareness and visibility

IUCN (International Union for Conservation of Nature) is a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands