LEGO: Green Instructions

LEGO, a brand of plastic construction toys, launched its Green Instructions campaign in Poland, whereby it included additional instructions to existing LEGO sets which made objects more environmentally friendly.

Campaign Details

Brand: Lego Idea: Ogilvy Country: Poland

Why is This Work Relevant for Creative Strategy?

As a part LEGO's new global "Rebuild the World" positioning, we created a local expression of this ambition, aimed at Poland's growing younger population. We launched new 'Green Instructions': additional instructions to existing LEGO sets - which let

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