Libresse/Bodyform: Viva La Vulva

Libresse, a brand of feminine hygiene products, increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women not to be ashamed and to love their vulvas.
  • Libresse wanted to enter the category of intimate care products in order to keep growing and stay relevant to women.
  • Intimate care was treated like a shameful dirty secret and reports and research found that unless women were exposed to the real diversity of vulvas and encouraged to look at their own vulva, they'd carry on feeding that genital insecurity and dissatisfaction.
  • The brand launched Viva La Vulva, a lip-sync music video with a twist that shows a beautiful diversity of vulvas of every shape and colour singing loud and proud to the women who love them....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands