Mastercard: True Name

Mastercard, a financial services brand, demonstrated its support for the LGBTQIA+ community in the USA with its True Name campaign.

Campaign Details

Brand: MastercardAgency: McCann New York Country: United States

Why is This Work Relevant for Creative Strategy?

The name on a credit or bank card—it might seem like the smallest of details. But to Trans and Nonbinary people, it's critical.

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