Ministry Of Culture Of Guatemala: The Imarimba Project

The Ministry of Culture of Guatemala, a government ministry, increased its budget allocation by issuing a public appeal to Apple to change the name of its Marimba tone (the national instrument) to Marimba de Guatemala.

Campaign details

Advertiser: Ministry Of Culture Of Guatemala Brand: Ministry Of Culture Of Guatemala Agency: Leo Burnett Guatemala  Country: Guatemala

Objectives

Commercial Objectives:

The commercial objective of the campaign was to achieve a larger budget for the Ministry of Culture of Guatemala, in order to restore and preserve the Guatemalan cultural heritage, specifically the most significant buildings for their culture, some o