Ministry Of Culture Of Guatemala: The Imarimba Project

The Ministry of Culture of Guatemala, a government ministry, increased its budget allocation by issuing a public appeal to Apple to change the name of its Marimba tone (the national instrument) to Marimba de Guatemala.

Campaign details

Advertiser: Ministry Of Culture Of GuatemalaBrand: Ministry Of Culture Of GuatemalaAgency: Leo Burnett Guatemala Country: Guatemala

Objectives

Commercial Objectives:

The commercial objective of the campaign was to achieve a larger budget for the Ministry of Culture of Guatemala, in order to restore and preserve the Guatemalan cultural heritage, specifically the most significant buildings for their culture, some of them very damaged by the lack of resources. The amount of budget is determined by the Congress of the Republic. And in recent years it has been a scarce budget (0.3% - 04% of...

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