NASA: Launch America SpaceX demo-2 & crew-1 campaign

In the US, NASA, a government agency, launched a media campaign to create a groundswell of enthusiasm for space exploration through positive media engagements, thus ensuring uninterrupted support of signature NASA programs.

Campaign details

Brand: NASA Agency: Oxcart Assembly Country: United States

Why is this work relevant for Creative Strategy?

Large-scale government programs are dependent on public support to maintain long-term sustainability. Stakeholder buy-in is notoriously difficult, particularly in a politically divided landscape, with universal consensus a rare accomplishment. The st

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