Nike: Air Max graffiti stores

Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new Air Max models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.

Campaign details

Brand: NikeAgency: AKQA Country: Brazil

Objectives

Nike wanted to leverage the new Air Max drops to increase relevance and sales on their e-commerce in Brazil. Since Air Max is a pivotal part of street culture, Nike asked us to create a physical activation in São Paulo to tap into the urban creativit.

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