Pescanova: Bigotes

Pescanova, a fishing company, taught consumers in Spain how to recognise the freshest prawns with a campaign that centred on former footballer Vicente del Bosque's iconic moustache.

Campaign details

Brand: PescanovaAgency: Lola Mullenlowe Country: Spain

Objectives

Brand Metrics

Reach & Earned Media

Reach: We wanted to reach at least 5 million of the 15 million households in Spain taking into account that most Christmas dinners in Spain have members of several households in them.